The integral approach in digital marketing is established on the inbound marketing access or commonly it’s called a customer-centric approach. Digital marketing is a shade term for the focused, measurable, and collective marketing of products or assistance using digital technologies to grasp and convert leads into customers and hold them. The key equitable is to advertise brands, build choice and increase sales over different digital marketing techniques.

The process of generating traffic on the websites is known as Search Engine Optimization (SEO). It is the process of increasing the visibility of the site in search engines, whether the site search is organic, free, natural and editorial. All major search engines like Google, Yahoo, Bing, displays the search depending upon the popularity of the site. The larger number of visitors means the number of search results appear on the search engine.